PepsiCo India has launched Red Rock Deli — a global gourmet chips brand originally from Australia — in India, introducing premium chips made locally for Indian tastes. The new range uses sunflower oil and incorporates kettle-cooked, baked, and popped formats to deliver a light yet flavour-rich snacking experience. Initially available via quick-commerce platforms, the launch reflects growing consumer demand for premium, globally inspired snacks in urban India.

Relevance to Symega: This launch shows a growing demand for premium, globally inspired snack flavours in India. Symega can tap into this trend by offering gourmet seasonings, natural flavours, and cleaner-label ingredient solutions tailored for kettle- cooked, baked, and popped snack formats. It also opens opportunities to work with brands aiming to create Red Rock Deli–style artisanal flavour experiences in the premium snacking space.